Painters apply paint, stains, and texture work to the exterior or interior of construction and renovation projects. You can find them working for large companies or as independent contractors. You may need business skills to keep a steady clientele if you are a freelance house painters. We will show you how to find house painting work in seven easy steps.
How to find house painting work
These are the steps to help you find house painting jobs.
1. Get your promotional materials ready
Professional promotional materials can be a great asset to a house-painting business. You might consider creating a brand to represent your company. You can choose a name and a logo to use on business cards, flyers, and professional websites. Consider making brochures and postcards that include your business information.
House painters auckland can use yard signs as a marketing tool. Some clients might be happy to have them put up while they’re still working on the project. They communicate to passers-by that the homeowner is satisfied with your work. These allow people to view your work and assess the quality before they contact you.
2. Special discounts for family and friends
You might consider offering a discount to family and friends if you are just starting your house painting business. You might be able to complete your first projects, gain positive reviews, and get referrals. To show potential clients, you can take photos of completed projects and post them online.
3. Go door-to-door
Knocking on doors in your neighborhood or town is a good, old-fashioned and often very effective strategy. You should try to make your visit during times homeowners are available to speak. You can hand your flyer to anyone who answers the door and tell them that you are a house painter in their area. Perhaps you can offer to help them with their current painting projects. This is a great way to get to know homeowners and build a relationship.
Before you start knocking on doors, consider what you can do to verify your business’ existence and positive reputation. Print flyers with information about your business, such as links to your website and positive reviews. To show that your company is genuine, you can wear a company shirt, cap, or other branded material. Dress in professional attire if you don’t have one.
4. Online market
To increase customer outreach, there are many online marketing strategies that you can use. Check to ensure that your website is optimized for search engines. These practices can make your website rank higher in search engine results pages, which could help you reach more customers by introducing your brand and products to them. Email marketing campaigns and techniques can be used to reach new customers or maintain relationships with clients. Social media is a great tool for self-promotion.
Paid advertising can be an option to promote your brand in addition to organic self marketing. Pay-per-click advertising allows you to promote your company on another website. The website then pays you for each click on your advertisement. It might be worth considering setting up radio, TV or special media ads. Sponsorships on podcasts are a great way to attract new customers, especially if they partner with podcasts that relate to your business. Consider partnering with a podcast that is focused on architecture or home improvement for house painters.
5. Reach out to your clients online
You don’t have to wait for clients to contact you. Instead, you can actively search online for potential clients. Look on local message boards or in your neighborhood social media groups for people looking for help with house painters. It is possible to also find potential clients by searching e-commerce sites for these services. These people can be reached to introduce themselves and their business. Include any referrals or websites you may have in your initial contact. If they are interested, you can arrange a site visit to determine a price.
6. Refer customers
Referring customers is a great way to show potential clients that your business is reliable. After you have completed the job, ask the homeowner if they would recommend you to their neighbors and friends. To point out your work, you can knock on all the doors in the street and offer your services.
As part of your business strategy, you might also want to consider setting up a formal referral program. Send a letter to your customers or an email once or twice per year. You can express gratitude to your customers for their referrals and thank them for their business. For each person you refer, give them a reward in the form of a gift certificate or a cash payment. To help you keep track, you can include a unique referral code in your instructions.
7. Get connected with other professionals in housing
To expand your professional network, you might consider connecting with other home-remodeling and building professionals. These professionals may be interested to hire you for their business requirements. You might be able to connect with an interior designer, who will make the design decisions for their client and then partner with painters who do all the work. These partnerships can provide you with multiple income opportunities and help expand your marketing reach. These are some other professionals in construction you might like to meet:
You can also expand your network by referring other housing professionals to you. In return, you can offer to promote your service. This can be a great strategy because it allows you to connect directly with someone who is likely interested in a home search or any other project that might eventually require a painting job.
Here are some tips to help you find house painting jobs
These are some tips to help you supplement your job search for painting jobs:
Discounts or gift cards are great ways to generate interest in your company. These deals can be crucial in helping customers choose between several well-matched businesses. You may also be eligible for these incentives:
Consultations are free: This is a great way to meet your customers and offer valuable advice. This is a great way to ensure you are a good match before you commit to the project.
Reward Points: Customers get credit for every dollar spent with you. This incentive can encourage customers to return in the future, and motivate them in the moment.
Special offers: Customers may be open to special discounts, such as a 10% discount. To encourage customers to accept your offer, you can also offer additional work at no cost.
Promotional items: Clients can be given promotional items such as branded T-shirts and water bottles. These items can be fun for customers and help you market your business.
Entry into a lottery: A way to motivate customers is to offer to include them in a company’s lottery. This can be done by randomly drawing one customer’s name from your database every six months, or every year, and giving the winner a small project or cash prize.
A few painters are able to distinguish themselves from their competitors by being experts in a specific skill set. You might be an expert in a certain style of painting or in difficult-to-reach areas. This type of specialization will help you to define your brand and attract interest in your company within specific niche markets.
Help other painters
Reach out to established painters and ask them if they can help you with your next project. These painters might have more work than they can handle on their own and would be grateful for your help. You may be asked to do more work if you do a good job. These can all be very useful when you are trying to build your customer base.
If they are more experienced than you, you may learn new skills and tips from them. You might ask them to show you a technique they are using. While working with them, you might also want to get advice on the business side.
Encourage repeat customers
Many spaces within a building may need to be painted. You can tell a customer that you do more than exterior painting and let them know you are available for interior work. Customers who have been with a business for a long time may return to your company many years later to do their next renovation. It is a good idea to check in with clients occasionally to inquire about any touch-ups or new work. Clients also benefit from finding trustworthy painters. If they like you, they might be open to hearing from you again.
House painter skills
You might focus your attention when looking for house painting jobs on the relevant skills that make yourself a highly qualified candidate. Many house painters have technical knowledge of the techniques and tools they use. They might be able to tell you which paints and brushes work best for certain materials or under certain conditions. They might also be skilled in the use of brushstrokes and patching techniques. The following skills are also possible for house painters:
Design intuition and aesthetics
Knowledge about color pairing
Attention to detail
Ability to work for long hours
Safely work in high- or difficult-to-reach areas
These skills can be highlighted by including them in your door-to-door pitch, on your flyer or on your website. These skills can also be included if you have ever been awarded or received certifications. You might consider posting tips related to social media and maintaining a blog. This will allow you to show off your skills and increase your online presence.